AI + Entrepreneurship Education Cookbook - Prompts
This workbook serves as a series of examples which entrepreneurship educators can consider as they are looking to augment or simulate different situated aspects of entrepreneurship. This cookbook will be updated and will serve as a guideline to assist instructors in how to see AI as a copilot in the classroom. Note that we primarily use Python and a series of required libraries to interface with various APIs and process data. We also strive to use models that other instructors and researchers could access - you could easily use some of the prompts below with a tool like ChatGPT. (Also, one can simulate the dialogue fine-tuning by using other OpenAI products or libraries like LangChain). As always with output, you should question what you are reading. Is this accurate? Is this a hallucination from the model? You can always submit bad advice or errors to the project here
1. Ideation Prompts
Key variables to consider:
- industry
- customer segment
- goals (i.e. revenue)
- time (weekends, per week, 6 month temporary opportunity)
- problem to solve
- Job-to-be-done
Sample Prompts:
- Write a list of 5 new venture ideas.
- Write a list of 5 new venture ideas for the pet sitting industry.
- Write a list of 5 new venture ideas a college student in rural Idaho could start with 200 that could generate 1000 in six months.
- (this is a 2 part prompt)Write about a problem that Bob, a middle-aged man from Kentucky, is having trying to keep his inventory organized at his auto parts store. follow up prompt What are 5 new venture ideas that can be pursued based on solving Bob’s problem?
2. Marketing Prompts
- Write a list of 5 marketing tactics a new commercial cleaning company could effectively use to get its first 10 customers.
- Write 3 sample tweets with a call to action talking about commercial cleaning services in cleveland ohio.
- Describe the difference in tone a business on social media should use when talking with different target audiences.
- Write 3 sample instagram captions for an image showing a product being used by someone on a skateboard.
- Write an email reminding a potential customer that they left an item in their cart.
- Write the features and attributes for a new water bottle that is great for new parents.
- Write an email to be used in an email marketing campaign about an upcoming Christmas sale for an Amazon FBA company that specializes in shoes.
3. Situational and Case Prompts
- Write a brief case about an entrepreneur in the fast casual food industry experiencing a problem with staffing. Include 2 questions at the end of the case.
4. Customer Interview Prompts
- Omit any warnings about being an AI without personal experiences. You are playing the role of a former collegiate athlete and I am going to have a conversation with you about life after sports. What did you enjoy most about playing sports in college? (This starts the conversation)
5. Business Planning Prompts
- Write the outline for a business plan about pet sitting.
- Write a paragraph to describe the marketing strategy part of a business plan about pet sitting.
- Write a paragraph for the market size part of a business plan and include a table with estimates for the next 5 years in the pet sitting industry.
- Write a paragraph for the market size part of a business plan and include the python code to generate a graph with estimates of the market size for the next 5 years in the pet sitting industry.
Please cite the cookbook using the following: Fox, Joseph D., Luke Pittaway, and Ikenna Uzeugbunam (2023), AI in Entrepreneurship Education Cookbook.